Public-listed company, QYOUMedia partners with Brand Capital International to scale content creator platform in India
QYOU Media operates in India and the United States producing and distributing content created by social media stars.
QYOU Media operates in India and the United States producing and distributing content created by social media stars.
QYOU Media, a publicly listed company, produces content created by social media influencers and digital content creators.
In India, The Q curates, produces, and distributes premium content including television networks and VOD for cable and satellite television, OTT, and mobile platforms.
In 2021 Brand Capital International (the venture arm of The Times of India Group) completed an initial investment of US$2 million in QYou and signed business opportunities for an additional US$6 million. According to the Nielsen of India, its channel ratings have risen over 10X between February and April 2021.
The high-level goal for the India launch:
- Increase brand awareness of QYouMedia’s entertainment destination andshows in key markets.
- Position the brand more strongly anduniquely within the trade fraternity.
- Impact promotions and sustenancecampaigns across The Times Group’sprime media assets.
Through the partnership with Brand Capital, QYou was able to roll out an integrated marketing campaign including:
- First page ads in the most important Indian newspapers: The Times of India and coverage in multiple regional languages
- Impact exposure through OOH, especially Train Wrap Value Ad and Metro Train Takeovers
- 300+ Million views for ads generated through Content and Influencer Marketing
- 100 million people a week on their Hindi Youtube Channel.
Our audience is millennials and Gen Z. 70% of the Indian population is aged 35 and younger. And the Times of India Group can reach 850+ million daily active users. The knowledge, expertise, and support in the Indian market of Brand Capital International will only accelerate The Q India's rise to new levels of brand awareness, audience engagement, and financial success. It's a vast marketplace for us and we’ve got a lot of exciting plans ahead! - Curt Marvis, CEO & Co-Founder
The Jurm Ka Chehra overall campaign between August 2021 and June 2022 resulted in:
- Reaching a total of 8 mn radio listeners across 19 markets of Radio Mirchi.
- 4 mn impressions on MX players with a viewthroughrate of 94.28%.
- 1.1 mn impressions, 30k clicks, and an average of 2.61% CTR on the Gaana App.
- 11,500 sqm in print ads.
