How TV advertising propelled digital health startup, FEEL to close strategic partnership with 530 Holland & Barrett stores across the UK

Feel is a UK-based digital health company with a mission to clean up and disrupt the world of nutritional supplements.

The company operates on a direct-to-consumer subscription model using a personalised approach to meet consumer demands. In 2021 FEEL received an initial £1 million investment tranche in media credits from ITV as part of up to £3m convertible loan notes.

The TV brand awareness campaign opened the door to talking to major retailers which also resulted in our partnership with H&B and being approached by one of the largest pharmacy chains with over 1200 stores nationwide. - Boris Hodakel, CEO and Founder at FEEL.

Earlier in 2022 FEEL partnered with mediaforgrowth to help raise a bridge round which led to FEEL closing a round on terms with which they were very happy. The company now aims to expand its product range into other nutrition verticals while targeting new European markets.

We really enjoyed working with Diana and her team, leveraging their experience to support us in preparing for and completing our funding round. We’re now focused on diversifying our product line as well as entering new markets in Europe. - Boris Hodakel