LA Golf’s Bold Swing: Redefining Luxury in a Traditional Sport

LA Golf is a California-based manufacturer of high-performance golf equipment, known for its all-carbon putters featuring Descending Loft Face technology.

Media Scope:
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• Needed to launch and promote a premium, non-conforming golf brand in a highly traditional market.

• Required high-impact brand awareness to establish credibility and broaden its audience beyond elite players.

Solution:
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• Secure TV & media capital investment via MFG to support the launch of new golf shafts in partnership with professional golfer Bryson DeChambeau.

• Expand beyond sports networks, tapping into lifestyle programming and live entertainment to reach affluent, recreational golfers who see equipment as a status symbol.
  

Integrated approach:
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• Diverse TV presence:
  • Leverage media capital investments to secure TV exposure beyond sports channels, ensuring a broader reach among high-net-worth individuals engaging with premium content.

• Earned and social media:
  
  • Create a brand echo chamber through interviews, podcasts, and influencer collaborations to reinforce credibility and drive organic engagement.

• Experiential marketing:
  
  • Host a celebrity golf tournament, drawing media attention and influential figures.
  • Participate in major golf events to directly engage with target consumers and enhance brand prestige.

Expected results:
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• Increased national exposure, helping establish LA Golf’s presence in the U.S. market.

• Expanded brand positioning from a performance-driven product to a luxury status symbol.

• Greater direct engagement through its presence at major golf events and influencer-driven campaigns.

“We’re thrilled to partner with MFG to bring LA Golf to more players nationwide. Their extensive media network and deep expertise in scaling consumer brands will be invaluable as we expand our presence in the US market.” - Reed Dickens, LA Golf