$4bn media value invested in 900+ startups - How The Times of India Group helps businesses win the India market through advertising
Brand Capital International, headquartered in the US, is a unit of the strategic investment arm of the Times Group of India.
Brand Capital International, headquartered in the US, is a unit of the strategic investment arm of the Times Group of India.
Brand Capital International, India, what3words, QYOU, TV, Radio, OOH, Print, Digital
HQ-ed in San Francisco, Brand Capital is the strategic investment arm of The Times Group - India's no 1 media conglomerate and leaders in English and regional print media, TV, radio, and digital media.
Since 2005 the fund has invested USD 4bn+ worth of media in over 900 companies across a wide range of sectors including EdTech, FinTech, HealthTech, Retail, FMCG, Consumer Durables, Realty, E-Retail, Health & Wellness, Financial Services, and Consumer Services among others.
Brand Capital came as a natural response to meeting the needs and the ever-changing business landscape. As the most influential brand in the world’s largest consumer market, The Times Group is well positioned to help ambitious founders grow their brand (and capital) in India by using the power of advertising. - Sivakumar Sundaram, Chairman of the Executive Committee of Bennett Coleman & Company (BCCL)
From London to San Francisco, startups view Brand Capital as their strategic India partners and investors. By leveraging the unmatched reach and know-how of The Times Group of India, Brand Capital helps ambitious brands launch in India, adapt their creatives, scale their audience, and ultimately drive revenue and brand growth.
In 2015 we decided to open our first office outside of India. We chose Silicon Valley due to the strong ties between the US and India and the quality of the startups. After speaking to 100 CEOs of early-stage companies we quickly learned that Silicon Valley is full of talent from all over the world. At the time, India as an expansion market was not top of mind for these founders. Fast forward to 2022, we have built a portfolio of 33 international companies not only from the US but from the UK, Canada, Finland, Singapore, and Hong Kong among others. If seven years ago India was number 10 on the founders’ list of countries to expand to, today we are in the top three. – Neville Taraporewalla, President at The Times Group, North America and Brand Capital International
About The Times Group
Founded in 1838, The Times Group is South Asia's oldest media company and India’s no 1 media conglomerate. The group owns and manages a large spectrum of media assets including The Times of India, Times Now, city-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times OOH, and indiatimes.com, to name a few. Times Internet and the digital mediums of the group reach over 800 Million monthly active users.
Active Companies (since 2015)
Notable Exits
- WayForward(PsyInnovations India)
Latest investments 2021/2022
We go beyond the actual investment and work with founders to first understand the India market and adapt their product, creatives, and marketing strategy. We also help them build a sound marketing plan with creative work. And most importantly we act as a connector between their business and key stakeholders making introductions to distributors, potential customers, investors and so much more. - Neville Taraporewalla, President at The Times Group, North America and Brand Capital International
Looking Ahead
For a startup, time can be the ultimate currency to achieving exponential growth. Since 2005 we have been fine-tuning our approach to helping young and established brands launch in India and shorten their path to growth. Despite the current market volatility, we expect to grow our portfolio, even more, this year. Looking ahead to 2023, we are bullish on the European startup ecosystem and expect a significant part of our portfolio to come from the region - Sivakumar Sundaram, Chairman of the Executive Committee of Bennett Coleman & Company (BCCL)
