CornerJob deployes strategic TV advertising in Italy, France, Spain to become a market leader in the blue-collar job segment

CornerJob is the leading mobile hiring app based on simplicity, interaction, and immediacy, empowering companies through mobile technology.

The startup was founded in Barcelona by Antai Venture Builder and is, therefore, part of Southern Europe’s leading digital ecosystem. The same digital ecosystem founded other successful ventures such as Wallapop, Glovo, Deliberry, BePretty, Stampydoo, Shopery, Elcodi, and others.

Achievements

Funding Strategy:

• Utilized bridge venture round between Series A and B, followed by three media venture rounds post Series B, and a final media round during the Series C stage.

Strategic Media Investments:

• Secured a $5mn media investment aimed at expanding the platform in Mexico, replicating successful media-for-equity deals from European markets (Spain, France, Italy) for global expansion.

Expansion Strategy:

• Media-for-equity played a crucial role in selecting new markets for expansion, with Germany chosen as the subsequent country to expand into, benefiting from strategic media investment from RTL Ventures.

Acquisition by Eurofirms:

• Acquired in 2019 by Eurofirms, aligning with Eurofirms' focus on technology investment. This acquisition bolstered services in temporary employment, outsourcing, on-premises projects, outplacement, and inclusivity initiatives through the Eurofirms Foundation.

Market Leader Status:

• Achieved market-leader status in France and Italy shortly after implementing the growth strategy centered around media investments.