Tryp.com’s Fast-Track to Prime Time: How Media Capital Accelerated Brand Growth
Tryp.com is a platform that enables multi-destination travelling, combining the best flights, trains, buses, and hotels into travel packages with AI technology.
• Location:
United Kingdom
• Founding year:
2021
• Status:
Active
• Business model:
B2B2C
• Stage focus:
• Type of fund:
Tryp.com is a platform that enables multi-destination travelling, combining the best flights, trains, buses, and hotels into travel packages with AI technology.
• Location:
United Kingdom
• Founding year:
2021
• Status:
Active
• Business model:
B2B2C
• Stage focus:
• Type of fund:
Tryp.com is a travel tech growth company leveraging AI to optimize travel planning and booking experiences.
Challenge:
- Initially believed they were too early for TV advertising and that it would take years to reach that stage.
- Needed to build brand awareness and scale efficiently in a competitive market.
Solution:
- Joined the MFG Programme, gaining strategic support in media investment.
- Secured a USD 3.3 million media and venture capital round within one year.
- Key investors:
- ITV Adventures (UK’s largest commercial broadcaster).
- German Media Pool (Europe’s leading independent media-for-equity fund).
Results:
- Successfully leveraged TV earlier than expected, accelerating brand recognition.
- Gained access to prime media inventory across key European markets.
- Added confidence to cash investors through a strengthened financial position with combined media and venture capital investment.
Consumer brands need big budgets to become household names. Instead of spending cash to run ads, why not build a relationship with a media company from the start? It’s a no-brainer. - Andre Sousa, Tryp.com
