Learn how Butternut Box gained a 97% average weekly uplift in leads during on-air weeks with ITV Adventures
Born in 2016, Butternut Box is a subscription meal service for dog owners, offering fresh, gently cooked, delicious food made with simple, healthy ingredients for their loyal companions. Its mission is to improve the pet food industry, helping dogs live healthier, happier, and longer lives while leaving humans smiling after every interaction. They believe dogs deserve to eat the healthiest, most natural food with none of the nasties. That is why they are putting the food back into dog food.
Achievements
The campaign ran for 6 weeks, with a total of 139 spots, with 36% coverage of adults at an average frequency of 7. They used a pre- and post-brand study to measure uplifts in brand awareness, understanding, sentiment, and intent. They also measured performance metrics and uplifts in brand search, website traffic, leads, and subscriptions.
- 14% uplift in purchase intent.
- 113% average weekly uplift in brand search during on-air weeks.
- 49% average weekly uplift in website traffic during on-air weeks.
- 97% average weekly uplift in leads during on-air weeks.
- 38% average weekly uplift in subscriptions during on-air weeks.
- 26% uplift in brand awareness.
- 9% uplift in association with “healthy.”
- 6% uplift in brand differentiation.
- 97% average weekly uplift in leads during on-air weeks.
