State of Nordics Media Capital Funding

The State of Nordic Media Capital Funding delivers an in-depth analysis of media capital investments in the Nordic region from 2018 to 2024*, including a detailed look at the 13 deals completed in 2023 and preliminary data for 2024. As part of a series of market reviews, this report highlights the role of the Nordic ecosystem as a global leader in media capital investments.

The data is sourced from the MFG Deal Hub, the largest global database tracking media capital investments. As of November 2024, the hub lists 556 startups and 642 unique deals.

What You Will Find Inside the Report
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• Deal activity and trends from 2018 to 2024*, with preliminary 2024 data.

• Notable investments driving growth in the Nordic region.

• Leading sectors, such as Health Care, E-commerce, and Technology.

• Key media types: Out of Home (OOH) remains dominant, followed by Digital and Native formats.

• A comparison of Nordic media capital trends with global VC activity.

• Contributions by Sweden, Denmark, and Norway to the regional ecosystem.

Key Takeaways:
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• 13 Nordic deals in 2023 – a decline from 24 deals in 2022, with 2024 showing early signs of stabilisation.

• 25% of global media capital deals – the Nordics maintain their role as a key player in the global market.

• Health Care leads as the top sector for investments, driven by medtech innovations and digital health solutions.

• Out of Home advertising dominates media usage, accounting for 30% of portfolio investments, while Digital follows at 26%.

• Sweden spearheads Nordic activity, with 9 out of the 13 deals in 2023 and continuing to lead in 2024.
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For a full analysis of Nordic media capital trends and insights into future opportunities, download the report.

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